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Marketing @ UX Week

Yesterday our UX Week keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning their projects in the context of business metrics. Don also observed that marketers are interested in supporting investments in user experience because they share in the benefits.

Adobe and Salesforce - A Fine Blend of Art and Science


Application development is a unique combination of art and science. Today’s announcement from Salesforce.com and Adobe introducing the free Adobe Developer Toolkit for Force.com is a good example - combining Adobe’s deep understanding of design with...
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The Unbundling of the Corporation


Here is an interesting article from the New York Times on the impact the credit crisis is having on corporate models. Part of the article discusses the transformation of corporate...
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